Trading & Manufacturing · Website
Taj Metals
Every product one tap from a WhatsApp quote.
A website for a Mumbai tube and pipe supplier, built around WhatsApp: full specifications on every product and a quote message that already names the product.
- Client
- Taj Metals
- Industry
- Trading & Manufacturing
- Platform
- Web (responsive)
- Year
- 2026
- Our role
- Design, development, WhatsApp enquiry system, SEO and structured data, deployment guide
Full walkthrough · 1:46 · captions available
The challenge
Buyers enquire on WhatsApp with messages like "price?", so the team spends the first reply asking which product, grade and size. There was no catalogue online for Google to show.
What we built
A fast product website with WhatsApp as the only contact channel. Five message templates in one file power every button; product pages show full specifications and open a chat naming the product. Filters, FAQs, buyer guides, structured data and a sitemap complete it.
What it does
Every enquiry starts with the product
"Get Quote on WhatsApp" opens a chat that names the product and asks for specs, availability and price.

Specifications before the call
Material, sizes, thickness, length, standard, grade and finish on every product page, plus features and applications.
Buyers narrow it down themselves
Filter by category, material and standard; key specs on every card.
A homepage that gets to the point
What they supply, the GSTIN and location, and Chat on WhatsApp up front.
Answers before the call
Delivery, standards, custom sizes and test certificates, answered on the homepage.
Buyer guides that rank
Three guides on materials, grades and standards, for buyers and for Google.
Why buyers trust them
Reasons to choose, featured products and the industries served.
More screens
Click any screenshot to enlarge.
Home — what they supply, and one tap to WhatsApp. Categories — six product lines. Filters — by category, material and standard. Product — full specifications. Details — features, applications, quote button. WhatsApp — the product already named. FAQ — answers before the call. Industries — who they supply. Guides — materials, grades and standards.
Who it's for
- Steel, pipe and metal suppliers
- Industrial traders whose buyers use WhatsApp
- MSMEs that want enquiries without running a mail server
What you can do with it
- Turn website visits into WhatsApp enquiries that name the product
- Show full specifications before the call
- Help buyers choose grades and standards with guides
- Rank on Google for each product
Questions about Taj Metals
Could AI have built this?
AI can draft the screens. It can't sit with the client, get every rule right, launch it and be there when something breaks.
Related work
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